We have redesigned our website. The aim is not just aesthetic. It is about making it more user-friendly for every user, and about publicising the news of the Network in the best possible way.
Last week, during our time at the 8th International Roadside Assistance and Rescue Fair in Santa Susanna (Barcelona), we had the opportunity to share some good news with the REAC members who were there: the new website. The Red de Empresas de Auxilio en Carretera – that is, us, REAC – had just launched a site that had undergone an interesting restyling process, adapting our corporate image to the trends currently prevailing online. We also took advantage of the redesign to optimise our search engine positioning: it is crucial that people search for us and find us!
These are trends that prioritise usability, on the one hand, and high-impact communication, on the other. Following these parameters, the website has gained in clarity, cleanness and minimalism in terms of the typefaces used and the web design. The content structure is much simpler and more accessible, and this is very important when it comes to providing information to REAC members and updating content (events, news). Also for improving the feedback we must give users.
A Network on the web
As the Network we are, we want to project the best possible image in the digital environment of roadside assistance companies, roadside recovery companies to be precise. We have excellent professionals who have been doing their work for a long time, and we like the website to reflect that. For it to match, visually, the times we live in, thanks to technological advances.
We also care about transparency in providing information. That is why we have made sure that the button to read REAC's Statutes is as accessible as possible. And that the Network's philosophy appears, clearly highlighted, in three main and highly visible principles: collaboration, cooperating and synergies.