With the aim of making the REAC website more accessible and attractive, over the last few months we have been working to bring it closer to members, give them greater visibility and boost the flow of information.
We started with the most obvious thing: colour. The overall design of the website has broadened its colour range, with a firm commitment to shades of blue. A fresh and calming colour associated with the most rational part of the mind. It is no coincidence that it is one of the colours most used in the logos of companies that want to highlight their professional and competent character and commitment. Blue is also a nod to the sky and the sea for a Mediterranean country.
Beyond the most visible elements, probably the most important change to the website is the tab dedicated to members, which contains the list of REAC members, linking to their websites, if they have one. This option makes communication between members easier, as well as the search for synergies between regions, and makes it possible for third parties to find a trustworthy Roadside Assistance company wherever they are.
The third significant change to the website is the "News" Blog tab. Inside it there are three sub-sections. The first two will be dedicated to the audiovisual material that is produced, such as photos and videos of meetings and events. The third section is for the blog.
The fourth change is the "Event" tab, where training courses, meetings, presentations and other calls of interest for members to know about and attend will be announced.
Finally, the fifth and last change is the "Newsletter" tab, where the REAC magazine, which can be viewed online, will be posted every month.
With this series of changes, REAC takes a further step towards renewing its image, seeking greater initiative, modernisation and appeal for members and the general public. At the same time, it is stepping up its communication and training work, making the flow of information more dynamic and much closer.